A few years back, who would have thought there would be a book available on how to sell handmade items online, at craft shows and in brick & mortar stores? Handmade is all the rage these days and I think it's going to continue to grow. People are tired of mass produced, poorly made, big box store items. People want quality. People want things that will last and things that are made with love and care. Shoppers are looking for a more old-fashioned way of life and they're starting with buying handmade.
I picked up Kari Chapin's "The Handmade Marketplace" over the weekend. It was an easy read, filled with warmth & humor and I can honestly tell you that Kari doesn't miss a thing!
This book covers everything from branding your business (I didn't understand what that was until I read the book) to dealing with taxes & paperwork to advertising both online and in the real world.
Kari discusses photographing your work, blogging, Flickr, Facebook, Twitter and how to choose which online marketplace is right for you.
Loaded with tips and helpful suggestions from some of the most successful crafters in today's world, I strongly recommend that if you plan to open an online shop (or if you already have one) or if you plan to work craft shows, farmers markets and the like, this book is a must read.
I was thankful to find out that I've already been doing much of what Kari's book covers but I learned a few things and I'm thrilled to have a handbook where all the info is in one place. If you love making things like I do, pick this one up. You won't be sorry.
Before I head out today, I'll leave you with mom's latest creations, Victorian Halloween Tussy Mussy's:
These are available here.